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What is AEO?

An abbreviation for:
Answer Engine Optimization
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In simple words,
Our ability to influence the answer
That the answer engine will provide to its users.

For example: A random user asks ChatGPT who is the best marketing company in Israel? And it responds with the answer I want: for example, STRA Digital Marketing.

What is an Answer Engine?

An answer engine is a digital tool

Usually AI-based, where users ask questions and it provides them with personalized answers, unlike Google which provides an index of results.

There are answer engines that can be trained and improved -
To better understand your brand and provide personalized answers accordingly, like GPTS, but the information in them does not affect the general answer engines.

We know to influence the following general answer engines:

Why do businesses want to appear in answer engines?

The usage of AI-based answer engines is increasing every day.

More and more users prefer to ask ChatGPT and its counterparts specific questions and receive accurate answers.

Usage is growing rapidly, world powers like the USA are investing massive resources in developing these tools and trying to stay ahead of other countries to dominate the AI market.

New tools are emerging like mushrooms after the rain, and interest in AI is breaking all previous records.

Table of Google Search Volume for the Terms ChatGPT, Gemini, and Grok in the Last Year 100 Represents the Peak Search Volume for Each Term

If you’re not there, you simply don’t exist!

According to forecasts, sooner or later, answer engines will surpass Google’s index searches. This is also one of the main reasons Google invested astronomical amounts in developing its answer engine, Gemini.

What are the advantages of appearing in AI engines?

Those who appear in the list of recommended brands by answer engines will benefit from

Increased authority as an innovative company

Increased purchases and a new customer base

brand growth and increased interest

And will be perceived as an advanced company that identifies market trends and changes.

Should you start doing AEO now?

Yes! Now is the best time to start.

It’s very similar to the early days of Bitcoin, those who did it first made insane profits.

This is a field developing at a crazy pace, and still, almost no company, brand, or organization in the world has started promoting it, so there is a significant opportunity to easily capture very strong positions in answer engines.

In a few weeks, awareness of this will increase, and your direct and indirect competitors may capture the position before you, making it very difficult to move them afterward.

Since the competition is currently extremely low, almost zero, this is a tremendous opportunity to quickly capture positions that will later be nearly impossible to achieve.

You can compare this to what happened in the SEO field [organic promotion on Google] 20 years ago; Those who entered first did it relatively easily and remained for many years, establishing their brand. Those trying to promote now realize it is extremely difficult, almost impossible, to be first on Google in competitive terms.

How does AEO work?

The honest answer is that no one really knows, not even those who built the AI algorithm...

It's a black box that we're trying to decipher gradually, and the only way to do that is through trial and error.

Since CHATGPT went live, we have made countless assumptions about how to influence the answers of answer engines. There's no definitive answer to what works and what doesn’t, so we simply experiment with our own sites to understand what works better, what influences, and what can provide value.

Here is an example of leads and transactions of ours and our clients sold with the source being CHATGPT.

You could say we've figured out the direction and the actions needed to achieve results and successfully integrate our brands into the answer engines, but of course, there is still a lot to learn and develop.

What actions need to be taken to appear in AI-based answer engines?

There are 4 main parameters:

Each parameter has many sub-factors related to achieving the desired result, and their behavior varies depending on the type of business and market competition.

We will try to explain each of them in a simple way here and in more detail on the relevant page.

What is Digital Trust?

Your digital brand trust is composed of many factors such as website quality, social media presence, reviews, domain age, overall brand visibility on the internet, and many other parameters.

By weighing all the parameters together, the AI engines give a certain score to the site that affects its promotion.

What is LLM Friendly?

The level of accessibility of AI engines to the information and content provided by the brand. This is reflected in several factors such as:

– Website speed

– Work reliability on the site

– Technical construction of pages

– Content adaptation for search engines

– Answer adaptation for AI engines and more

What is Writing optimized for AI engines?

It refers to writing that AI-based answer engines favor, reflected in several prominent elements:

Questions and answers, correct construction, and logical flow, as seen on this example site.
Conversational writing style – meaning the content can be read like a conversation between two people or friends.
Understanding the user’s intent in answer engines – unlike searching on Google, the wording in answer engines is different, and the answer must be provided in a logical language relevant to the question.

What is AI machine awareness?

Increasing awareness of a particular brand through guided questions and creating a dialogue with answer engines to provide them with additional information about the brand, service, product, customers, and any activity we want to promote.

How to start AEO promotion?

There are 2 options for AEO promotion:

SEO Experts? Understand AI?
Here you will find information about our experiments, learn from practical insights, contribute to community development, and implement it yourself!

Prefer us to do the work for you?
Enjoy exposure and leading presence – leave your details and we will check compatibility with your brand!